A new peak tourism body has been created for Byron Shire.
It will bring together the region’s tourism businesses, visitor centres and the Chamber of Commerce.
While it’s still in its early stages, the new organisation aims to promote the region on a larger scale.
“An organisation that can be respected by government, local and state government, so it can help us with funding, help us with planning ”
Byron Bay was listed third most searched travel destination on Google this year.
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