The latest phase of a major campaign to entice travellers to head north along the region’s coastline has been launched this week.
A $130,000 advertising campaign to promote the Legendary Pacific Coast started today, with the unveiling of a new highway billboard near Port Macquarie.
Destinations from the Central Coast to Tweed Heads feature in the advertisements which will be placed across all forms of media.
The campaign is backed by a website and mobile phone application, designed to further promote the region.
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