14-years and still going strong.

The annual ‘Hell on Wheels’ cycle tour was today launched in Lismore.

The fundraising event for the Westpac Rescue Helicopter, which began in 1997, sees riders travel from Lismore to Urbanville.

Organisers hope to raise $35,000.

“This is my, I think about my eight or ninth ride and that’s why I keep coming back. It’s established and as we know, it’s raised $450,000 for the service.”)

“We really look forward to having an ongoing relationship with the helicopter service because we know it’s very important.”

This year’s 600-kilometre route will take cyclists to the hills of Kyogle and to beach roads around Evans Head.

Registrations for the ride close on August 19.