Under 45s are the target of a new advertising campaign, launched by Lake Macquarie Council.
City officials hope to lure more visitors from Sydney and other capitals, during the traditionally quieter winter months.
“You know, we have a beautiful lake, beautiful beaches, we’ve got adventure sport here – adventure tourism. There’s so much happening in Lake Macquarie.”
“Not everybody knows about us, and we know that because, ah, the skydivers are bussing people up from Sydney.”
“Once people learn a little bit more about the Lake Macquarie region, we’re going to get a lot more visitation.”
The campaign will run on free-to-air TV and social media, for the next month.
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