RUSSELL CROWE RAISES $400K FOR NSW RFS VIA TWITTER

Russell Crowe himself describes it as a random, silly idea.

What would you pay for this not-quite white hat, in somewhat used condition, advertised on Twitter?

The Australian actor Tweeting last night that he was auctioning his Rabbitohs hat, with the proceeds to go to mid north coast RFS brigades.

In the end Atlassian billionaire Mike Cannon-Brookes purchased the prized piece for $100,000 Australian, with Crowe saying he’d match it.

Fellow tech CEOs Scott Farquhar and Ryan Smith have also said they’ll donate $100,000 to the New South Wales RFS as well.

The incredible tally comes just days after Crowe filmed himself assessing the damage at his Nana Glen property following the bushfires that swept through the area earlier this month.